WM Brown x Budd: The Gio Oxford Collection

A new collaboration. A new shade of blue.

This September, Budd launches its third collaboration with Matt Hranek of WM Brown - and with it, a shirting cloth unlike any we've made before. Woven exclusively for the project by the esteemed Italian mill Thomas Mason, the Gio Oxford marks the third time Budd, WM Brown and Thomas Mason have come together to create something new.

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Close-up of a blue and white striped dress shirt collar with a white button, showing the fabric texture and pattern.
Several brown paper pattern pieces and a white paper template labeled 'Matt Thranek' are arranged on a blue-and-white striped fabric background.

The Story

Matt's designs are always drawn from life - from years spent on the road, and a wardrobe built on the belief that you should wear what you love. For the Gio Oxford, he pulled together three threads of his own story: his American roots, his devotion to British shirtmaking, and his long love affair with Italy.

The name is a nod to Gio Ponti, the mid-century architect whose work at the Parco dei Principi Hotel in Sorrento has stayed with Matt ever since he first saw it. Ponti's signature "blue infinity" - that unmistakable Mediterranean blue - became the starting point for a colour all Matt's own, one that sets the Gio Oxford apart as much for its tone as for its stripe. 

Classic Oxford cloths tend to favour the Bengal stripe, tightly and predictably spaced. Matt wanted something different - a stripe with more scale, more presence, in a blue that steps well away from the usual navy or sky blue. The result is a cloth that's genuinely versatile: at home, in a shirt or a dressing gown, easy by day and sharp by night, and one that only gets better with wear, softening beautifully wash after wash. 

The Gio Oxford is available Ready to Wear, Made to Measure, or Bespoke.

The Shirt

Cut with Matt's signature Hranek collar and a rounded button cuff, the Gio Oxford shirt comes in both our Classic and Tailored fits.

The Dressing Gown

Made in London, the Gio Oxford dressing gown is built for slow mornings and lazy holidays alike - generous wrap, two deep pockets, a left chest pocket, and hand-piping in blue throughout.

Made to Measure

Make the Gio Oxford entirely your own. Every detail - collar, cuff, fit - personalised to create a shirt that's unmistakably yours.

Bespoke

For the ultimate expression of the cloth, our bespoke service brings the Gio Oxford to life exactly to your specification, from first fitting to finished shirt.