Cheltenham Dressing

Looking ahead to Cheltenham 2020

It is hard to believe that the Cheltenham Festival is once again upon us. It is, in our mind, one of the most entertaining and relaxed events in the racing calendar, perhaps emboldened by the ever-present Irish cheer and the freedom of dress code that it brings with it. Country attire is definitely the order of the day and you can leave your city suits and morning wear at home, and instead have fun mixing textures and colour. Like many of the big race meetings, some of the enclosures will require a little more formality, so we recommend leaving your jeans at home and that you wear a sports jacket or blazer and keep a tie at hand.

Horses Racing At Cheltenham

The Cheltenham Festival can be unpredictable weather wise. This being England in March, you never know whether it will be freezing cold, bucketing it down or a perfect Spring day, or as is often the case, a mixture of all three! Layering up and accessorising is our best tip. Looking for inspiration and perhaps some lucky charms for your day out in this corner of the Cotswolds? Then see our dedicated Cheltenham edit, or perhaps view our favourites in our metaphorical show ring below.

Stephen Murphy, Budd ChairmanFor those that fancy a flutter, we highly recommend getting in touch with our friends over at Fitzdares, the private bookmakers. They have plenty of experts on the ground during the Festival and definitely enhance the betting experience. Another race going presence this season, is Budd’s Chairman, Stephen Murphy. A Cheltenham regular, this year he will attend the Gold Cup. Click here to read about what he enjoys most about this jewel in the jump season’s crown, and how he intends to experience it this year.

Our Cheltenham Winners:

The Cashmerello Shirt

Cashmerello Shirt

A more contemporary alternative to our classic checked shirts, this will bring you plenty of warmth and act as a great neutral ground for the rest of your outfit.

The Brushed Cotton Checked Shirt

Brushed Cotton Shirt

Perhaps a little predictable, but seldom are our brushed cotton shirts more appropriate than for a day down at Cheltenham. Tattersal check has its origins in horse blankets and has long been associated with country pursuits.  

The Knitted Tie

Knitted Ties

Now we admit, we are always looking for reasons to throw madder in to the mix, but our knitted ties in either silk or wool work are a definite Festival winner and provided a slightly more paired down look.

The Madder Tie

Madder Ties

Always appropriate, always welcome and so perfect worn with tweed. How could we even contemplate leaving this out of our recommendations?

The Cravat


Not only do cravats bring a bit of old school glamour to proceedings and show confidence in your wardrobe, our horsey cravats are also perfectly on point. The silk also feels great against your skin and has you forgetting you are even wearing it.

The Socks

Cashmere and Silk Socks

Match your socks to your favourite jockey silks…or perhaps just the overcheck in your coat! Our cashmere and silk socks are warm, comfortable, hand linked at the toe and heel for reinforcement and come in an array of bright colours.

The Pocket Square

Silk Pocket Squares

Wear it, wave it or weep into it, depending on how your day is going. Pocket squares are both practical and stylish and help bring life to your jacket, whilst also denoting an eye for detail. Madder is our chosen front runner.

The Gloves


Keep your hands warm whilst you sup your obligatory pint of Guinness in a pair of our buttery soft peccary hogskin or our recently added, new Merola gloves. Our peccary are a longstanding favourite and are made for Budd by the Uk’s oldest glove maker. Our Merola gloves instead come from one of Italy’s most respected manufacturers, and bring a little more dandy to the action.

The Brollie


This is a risky one, merely because our umbrellas by renowned Milan maker, Maglia are so beautiful that we would hate for you to lose one somewhere. That said, their colours will look terrific against your tawny, earthy tweeds and will also prove helpful as a marker to stand out from the crowd.

The Silk Scarf

Silk Scarf

Our silk scarves come with tasselled ends and a good weight. Silk is surprisingly warm and a good alternative to our classic cashmere or wool ties. Like your pocket square, it will show some extra flourish and enrich your overall look. Our madder paisleys work best, but spots come in a close second.

Wishing you the luck of the Irish!

Shop our Cheltenham Edit here