The last decade has seen a resurgence in the popularity of seersucker and new combinations of weave and colour, presenting consumers with classic blue and white options through to modern takes in interesting tones.
Made popular during the British Colonial Period, the seersucker we know and love today, gained its greatest notoriety when in 1907, New Orleans clothier, Joseph Haspel created and sold the first, formal seersucker suits. Haspel had selected the cloth due to its ability to withstand the heat, humanity and sweat so synonymous with the area, particularly during the summer months. Thanks to Haspel’s design, New Orleans and Seersucker gained a firm place on the formal dressing map; one that endures today. So popular and iconic is its association with the Southern states that Seersucker Thursdays were introduced to the Senate in the 1996, a tradition that continues today!