Working as a team, Cathy Kasterine and I have blended our fashion creativity and vision with Budd’s expert craftsmanship to create Bailey x Budd, a considered capsule collection of women’s shirts, nightwear and accessories. Working with young photographer (and Budd fan) Indigo Lewin, Cathy and I sought to juxtapose Budd’s tradition aesthetic with our vision of diverse modern style and beauty. The portrait portfolio captures the spirit of our collection, in attitude and in style.

Amongst the gang, Ooooota Adepo is a multi-talented social entrepreneur, Jeny Howorth an iconic eighties supermodel turned artist and Amber Anderson a rising star actress most recently seen on screen in Emma.

From model Ayaana to student Eric, we wanted the Bailey x Budd campaign to reflect our influences and inspirations and celebrate a relaxed and deconstructed approach to style. Most of our cast wore their own jeans or sportswear with our collection. Makeup was kept minimal and we left the images raw with no retouching. We wanted to celebrate collaboration and friendship, original style and timeless beauty.

We see our collaboration with Budd as ongoing (we are already working on a sporty capsule for next summer). And for Cathy and I, shooting and casting is a key part of our process, storytelling and shared creative direction.

LB & CK

CASTLIST

Amber Anderson
Actress
@amberandergram

Ayaana
Model
@ayxvna

Eric Brigden
Student
@ericbrigden

Jeny Howorth
Artist
@jenyhoworth

Laura Bailey
Model & Photographer
@laurabaileylondon

Ooooota Adepo
Social entrepreneur
@oooootasebastian
@dynein
ooooota.com

CREDITS

Photography
Indigo Lewin
@indigolewin

Styling
Cathy Kasterine
@cathykasterine

Make-up
Celia Burton
@celiaburtonmakeup

Hair
Diana Moar
@dianajmoar

Location
@sunbeamstudios

Creative direction
Cathy Kasterine & Laura Bailey

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© Budd Shirtmakers 2019